Big ideas. Made useful.
Lu turns research and big ideas about people into practical tools that make work, communication and everyday life a little easier.
Because knowing what matters is one thing. Putting it into practice is another.
ABOUT LU
Why Lu exists
We're told what to do. Not how.
Communicate. Speak up. Be respectful. Be accountable. Most of us already know what matters. The hard part is the moment itself.
Lu helps with the how.What Lu does
Three ways in.
Stronger managers. Culture that sticks.
Practical support for CEOs, HR and leaders who want their values to show up in how work actually gets done.
Practical guides for real life.
Free resources and guides for communication, confidence, boundaries, relationships and social situations.
Show your intentions, simply.
Wearable signals that let people know whether you're open to meeting new people or happy doing your own thing.
What guides us
Our values, in practice.
Clarity
Say what we mean. Make useful information easy to understand and act on.
Consent
A yes is freely given. A no is respected. Everyone has room to change their mind.
Courage
Better ways often mean speaking up, trying something new or having the conversation we'd rather avoid.
Care
We think about the person on the receiving end of every product, message, decision and behaviour.
Community
Spaces grow when people take part, include others, contribute and let themselves be supported too.
Integrity
What we do should match what we say matters.
That applies to the people and organisations Lu supports.
And it applies to Lu too.Meet the founder
Hi, I'm Jamie.
Over more than 15 years in across governments, unions, industry and the community sector, I kept seeing the same gap: the distance between what an organisation says it values and how people are actually treated. Sometimes even in places built around doing the right thing.
It taught me that values mean very little if actions don't match.
Lu started small, with Lu Signals: a simple way to take some of the guesswork out of meeting people. But the same problem kept showing up everywhere. People know what they want to do differently. Workplaces know the values they want to stand for. The hard part is turning that into what happens when real people, pressure and everyday life get involved.
Much of my career has been taking complicated evidence, policy and ideas and turning them into something people can actually use. That's what I do through Lu.
Not perfection. Not every answer. Just more useful tools, more choices and more ways forward.
Where to next?